MAC 
COSMETICS
GLOBAL

Developed theatrical, intricate graphic design and art installation merchandising concepts for seasonal launches and collaborations with Mariah Carey, Miley Cyrus, Rhianna, Brooke Shields, Proenza Schouler, Kelly Osbourne, and more; planned artwork formatting and build-outs for 4 global markets (APAC, EMEA, LatAm, NA). 

Created and presented global enhanced visualization, installation guidelines, and artwork for 60 annual launches; designed, prototyped, and released large-scale graphic art, barricades, and in-store messaging; detailed self-service custom bay system casework, material specifications, and color schematic; updated Travel Retail open-sell fixtures.

Align and review 3-year strategy and budgets in collaborative monthly status meetings with senior team leaders from Industrial Design, Creative, Marketing, Online, Packaging, and Store Design.