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RETAIL EXPERIENCE
VISUAL MERCHANDISING
STORE DESIGN
EVENTS

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Creative Director with over 15 years of experience launching iconic retail and event design strategies for brands including TULA Skincare, M-A-C, Smashbox, La Mer, Bobbi Brown, Elizabeth Arden, Revlon, All Saints, John Varvatos, Studs and more. A hybrid talent, acting as creative director and active do-er to foster expansive collaboration while teaching and mentoring design teams. Inspiring diverse ideation, advanced by market research and new technology, I distill brand and product stories into exciting artistic vision that creates lasting connections with consumers.

"The retail experience space is all about storytelling. Consumers connect with a brand and their product when the customer is welcomed in to experience it authentically  for themselves."

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