Creative Director and designer with over 14 years of experience in the beauty industry, specializing in launching retail design strategies for renowned brands including Esteé Lauder, Procter & Gamble,

M-A-C Cosmetics, Smashbox, La Mer, Bobbi Brown, Elizabeth Arden, Revlon and more. My deep passion for beauty products and brand narratives drives a 360-degree approach to brand identity and effective design production for market implementation. As a hybrid talent, I blend creative direction with hands-on execution, fostering collaboration and mentoring design teams. I harness diverse ideation, market research, and innovative technology to transform brand and product stories into captivating artistry that resonates with consumers.