Lead design and execution of high-impact events across North America and Europe, collaborating with influencers, brand ambassadors, and key retailer partners to enhance brand visibility and engagement; Responsible for planning and collaborating on-set at photo and video shoots to help guide asset accuracy for still and video assets needed for events and retail.

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Oversee the Retail Experience team in creating and producing graphic assets for print and in-store displays at premier retailers including Ulta, Sephora N.America and Canada, Ulta x Target, Sephora x Kohls, Nordstrom, SpaceNK, Douglas, and Mecca.

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Collaborate cross-functionally to re-invent TULA’s brand architecture; Develop and execute visual merchandising and packaging overhaul for primary and secondary units; Work with external creative agency to develop an evolved brand look and toolkit; Responsible for leading all planning and execution of re-brand overhaul into retail and packaging channels.