TANA
GRAVES
FEATURED PROJECTS
The first Freestanding Studio Store for Smashbox Cosmetics opened in Venice Beach in Los Angeles California. Featuring a photo studio inspired space, integrated OMNI Channel infrastructure, full-service operating photography studio, test and learn open-sell product system on movable fixtures, full in-house recycled acrylic laser cut merchandising system with zero molded plastic, large format video layout and programming, custom lip gloss station, Philips hue lighting and programming for makeup stations.
Covent Garden opened in London as one of six new and exciting Freestanding doors for the brand to open in 2018. Tasks and achievements included store design and construction, visual merchandising and industrial design production and management, large format video layout and programming, large scale graphic artwork design and production, product schematics and implementation, fixture design and millwork drawings, Philips hue lighting and programming for makeup stations.
M A C
COSMETICS
LAFORET
JAPAN
The first open-sell Retailer door to open in Japan. Developed theatrical, intricate graphic design and art installation merchandising concepts for seasonal launches, created and presented global enhanced visualization, installation guidelines and artwork, designed, prototyped, and released large-scale graphic art for barricades and in-store messaging; detailed self-service custom bay system casework, material specifications, and color schematic for LED gel light wall.
IN THE WORKS......
01
2022
Revlon Elevated Wall at Target
02
2023
Elizabeth Arden at Ulta
03
2023